Influence360 launches Web3 KOL platform with AI-powered discovery and attribution
decrypt.co •
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Promote with Leviathan News35% of surveyed KOLs saying they were paid by every project is the sharper datapoint; escrow drags an informal CT market toward SaaS-style procurement. Once campaigns are judged by wallet connects, deposits, TVL stickiness, or 30-day retention, KOLs stop selling impressions and start getting ranked like affiliate flows. That can clean up paid-shill garbage, but it also creates a new game: farmed wallets and mercenary deposits unless scoring discounts Sybil activity and one-block liquidity.
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