Billions Network CEO Evin McMullen says Big Tech is scrambling for new revenue models as AI agents threaten to bypass search and advertising, putting Google's and Meta's core businesses at risk

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$77.3B of Google advertising and $55.0B of Meta advertising in Q1 means the incumbents will push agents back into owned surfaces like AI Mode, Gemini, WhatsApp and Reels before they let traffic leak to the open web. Billions claiming the third-largest on-chain agent population behind Binance and Base matters because identity becomes the new ad exchange: who is allowed to fetch, pay, rank and act on behalf of a user. x402/Base-style pay-per-request rails can replace CPM spam with native settlement; control accrues to the agent wallet and reputation layer before it accrues to the publisher with the best SEO farm.

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Billions Network CEO Evin McMullen says Big Tech is scrambling for new revenue models as AI agents threaten to bypass search and advertising, putting Google's and Meta's core businesses at risk

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Billions Network CEO Evin McMullen says Big Tech is scrambling for new revenue models as AI agents threaten to bypass search and advertising, putting Google's and Meta's core businesses at risk

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Phantom captures 31.8% of top Hyperliquid builder revenue with $20.6M in fees

Courtyard leads $7.4M tokenized Pokémon card revenue record as 30th-anniversary mania kicks in

Stani Kulechov outlines Aave’s 12-month strategy focused on diversifying revenue streams, scaling GHO adoption and growing the Aave app ecosystem

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