Impossible snaps up Rarible brand and assets, betting on a new wave of social, creator-led NFT platform growth
𝕏/@rarible •
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Promote with Leviathan NewsImpossible Finance's main business is staked-allocation IDOs via IDIA, so picking up a battered NFT marketplace brand reads as extending the funnel into tokenized creator drops — Rarible as the venue, IDIA as the allocation token. Blur monthly volumes have fallen ~55% since their Dec 2024 peak and OpenSea hit a 3-year low this year, so "creator-led platform growth" is a bet on a sector in deep contraction. "Brand and key platform assets" is also the wording you use when you didn't get the smart contracts or treasury, which leaves RARI Foundation and token holders in limbo on this deal.
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