TL;DR The big names keep getting bigger. Fintech hyperscalers had a year, with Nubank over 127m customers, Klarna at 114m, and Revolut snapping at their heels at 65m. This was the first AI-assisted Black Friday / Cyber Monday that really showed in the data-1 in 6 purchases was "AI-Assisted" Everyone wants to be a Neobank, as Robinhood, Klarna and Affirm all drive towards cards as a key growth lever Prediction Markets and Stablecoins taking headlines

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